29 March 2011
Bruce Johnson
The DLS Company (DLS Svenska AB) started in 1979 when three guys (Dawid, Leif and Stefan) had an idea about making a communication receiver without the use of crystals. The receiver should be able to scan all frequencies for the Swedish police, fire brigade taxi etc. This receiver production became a great success and continued until 1998 when DLS stopped the production because of low sales for these kinds of products. 100.000 receivers were produced during this period.
CAR AUDIO
In 1985 the DLS guys got new ideas about going into the growing business of Car Audio and in 1986 the first range of loudspeakers and amplifiers were ready to meet the Swedish market. It was a tough job to introduce a new brand in competition with all the big brands like Pioneer, Clarion etc; but very soon the products got a reputation of having a very high quality. “If you want a good sound in your car – buy DLS”.
In the early 90s, DLS decided to introduce the Car Audio products on the international market as well.
The international sales are now steadily growing with new markets added every year. We are now represented in more than 50 countries. The DLS Car Audio product line consists of high quality loudspeakers, amplifiers and some accessories for installation.
All R&D are made in our head office in Gothenburg – Sweden by Dawid Koniarski and Mats Andersen. DLS also take active part in exhibitions. Since many years DLS have participated in the CES in Las Vegas showing nice competition cars in the booth.
SOUND COMPETITIONS
DLS market the Car Audio products by being very active in car sound competitions, both in Sweden, Europe and many other countries around the world. Two DLS competition cars joined the first car sound competition ever held in Moscow in 1998. Driving these two cars through Russia to Moscow was a big adventure with a lot of custom problems and police controls on the way. But the competition was a big event in Russia and the winning Swedish cars was shown on Russian Television so on their way back to Sweden they were famous and had no problem at all with the police or customs, they were recognised by everyone.
BEST IN EUROPE!
European car sound finals 2004 in Budapest, Hungary
This years European car sound EMMA finals were held in Budapest. The results for Team DLS were excellent, eleven first places, three second places and two third places. Besides this prizes for Best Sound and Best of show.
At the 2005 European finals in Athens, DLS took 6 First places, 4 Seconds and a bunch of Thirds.
At the 2006 European finals in Bern, Switzerland, DLS took 5 first, 5 second, and three third places, plus the awards for “Best installation” and “Best of Dolby Multimedia”
IASCA finals in USA
In 2002 we participated in the USA IASCA finals for the first time and DLS competitors took the finals by storm with five top-3 finishes, including one world championship.
2003 was once again a great success for DLS competitors. The result was very good. Two first places and two third places
Also in 2004 the DLS competitors made great success. Two first places, one second and two third places.
At the 2005 International Sound Quality Competition in the USA, DLS did it again. We knocked out our competitors taking 3 of the top five places.
At the IASCA/USAC USA Finals, DLS cars took 4 First places, 2 Seconds and 2 Thirds.
At the IASCA world finals 2006 DLS took 4 first places, among them in the most prestigious class, the Ultimate PRO with a vehicle from Thailand. This car also won the ISQC (International Sound Quality Competition).